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NXP expands its leading RFID business in North America

NXP Semiconductors (NASDAQ: NXPI) today announced it is further expanding its Radio Frequency Identification (RFID) team in its North American headquarters. Led by new hire Anno Hermanns, a leading RFID IC design expert, NXP is establishing a complete RFID tag IC development team in San Jose, California.

Anno brings over 10 years of UHF RFID development and leadership experience to the table. In his new role, Anno will be responsible for building and leading the new RFID IC development team in San Jose. The new North American based team will focus on ultra-low power tag IC architecture, fast non-volatile memories and design collaboration whilst NXP's European RFID team will concentrate on propeling frequency agnostic and applications focused “Best-in-Class” offerings to a whole new level of RFID performance.

Recently market research experts of ABI Research forecasted a compound annual growth rate of >33% for the global RFID market. Specifically, the areas of retail/apparel and Fast Moving Consumer Goods (FCMG) see strong market demand as retailers and brand owners are realizing the added value provided by RFID applications: improved control of the supply chain, optimized inventory and replenishment processes and increased brand protection.

By investing in a highly experienced RFID development team in San Jose, NXP continues to further improve its tag IC portfolio. Advanced HF and UHF ICs introduced in 2011 have propelled NXP to a new performance level, with offerings which cover cost sensitive requirements to highly featured solutions. Based on its unique complete RFID product portfolio (LF, HF, UHF, NFC) NXP is able to provide multi-applications without compromising on frequency or performance.

“With the clear uptake and our increased share of the RFID market, we are in a position to further expand our team and invest, while others reduce investments. NXP is here to lead and stay in RFID”, said Chris Feige, general manager, tags & labels, NXP Semiconductors. “We look forward to the enhanced team and best in class RFID solutions, which Anno and his new team will build.”

In addition NXP is actively recruiting engineering talent and anticipates completion of the staffing process during the first quarter of 2012.

NXP’s identification business has established itself as No. 1 for overall Identification solutions, as well as the No. 1 global RFID company. With market share of more than 50 percent in RFID (according to VDC Research, 2011), NXP covers the entire tagging market, excelling in fashion and retail apparel, electronics, fast-moving consumer goods (FMCG), media management, and animal identification. 

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